MUSIC MARKETING: How to Create Buzz from a Hashtag on Social Media (by Tara...
You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the past few years. Starting on the social networking website...
View ArticleMOBILE MARKETING | Etisalat launches mobile commerce service (via cp-Africa)
Global telecommunications company, Etisalat has launched what it calls “the world’s most comprehensive mobile commerce service” In Nigeria. Through the service, Nigerians now have access to a mobile...
View ArticleMARKETING | 5 Companies With Inbound Marketing Strategies That Work (by David...
Via: MASHABLE Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it’s more likely that they learn through...
View ArticleDIGITAL MARKETING | Top five current digital marketing trends (by Digital Fire)
The field of digital marketing is one which is in constant flux. As technology and social trends evolve, brands too must alter their strategies in order to adapt to digital environments and platforms....
View ArticleMARKETING | 7 Reasons Branding & Design Play Vital Roles in Your Marketing...
1) Call-to-Action Design When you’ve reached the point of trying to optimize for conversions, you’ll want to do some serious A/B testing. And CTAs are a great place to start! The problem? Well, after...
View ArticleAD MARKETING| Facebook Launches FBX Ad Retargeting Tool (by Pamela Vaughan)
Just about three months ago, we learned about and reported on Facebook’s tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is...
View ArticleMARKETING | 7 Reasons Agile Marketers Are Better at Their Jobs Than You
The concept of “agile” anything is kind of used as a business babble buzz word. And you know how I feel about those (hint: don’t love ‘em.) But it’s not all that complicated a concept. It’s really...
View ArticleMARKETING | 7 Ways to Get More Out Of Your Content Marketing Strategy (by...
You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you...
View ArticleMARKETING | 5 Reasons Your Digital Campaign Should Include An Infographic (by...
Infographics are more than just pretty pictures. They’re also a great way of visually conveying data and making sure it sticks in people’s minds. So for those of you wanting to brush up your knowledge,...
View ArticleINFOGRAPHICS | 50% of Facebook Users Prefer Facebook Pages to Websites
So, you like us. But do you like like us? As in, would you put it up on Facebook? That’s the question Lab42 set out to answer — they asked 1,000 social media users how they felt about ‘Liking’ a [...]
View ArticleINFOGRAPHIC | How To Optimize Facebook’s Edgerank to Improve Your Visibility
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on...
View ArticleMUSIC MARKETING | Identify Your Hidden Army Of Angels With guestHub
guestHub is a new service that identifies the hidden influencers that spread the word about your events or products and whose influence leads to actual sales. If you check out their site, it’s easy to...
View ArticleMUSIC MARKETING | Why You Really Need To Know Your Audience (by Athar Nasar)
Content marketing is about connecting with your audience. People are great at tuning out messages that they’re not interested in, so to attract them you need to give them content they want to consume....
View ArticleBRAND MANAGEMENT | 3 Vital Tools for Online Reputation Management (by Jeff...
A good reputation online is one of the keys for a business to gain and maintain customers. It’s like the foundation that you need to constantly build so that others would trust your brand. It is a...
View ArticleMUSIC MARKETING | Communicating a Consistent Artist Brand (by Julia L Rogers)
One of the most disturbing things I’ve learned through the process of working with artists to craft bios that, ideally, fully and compellingly capture the spirit of their music and the essence of them...
View ArticleMUSIC PROMOTION | What Factors Makes Fans More Likely To Share A Music Video?
A viral music video is every artist’s dream. When your music video goes viral, it gets linked really fast and the hits will flood in. More hits, more money, more publicity, more possibilities for the...
View ArticleARTIST ADVICE | Basic Merchandise Marketing Strategies for Artists.
You know that If you’re an artist, you need to sell merchandise in order to survive. And in order to sell, you have to know how to market your merch. Here are some strategies that could help you...
View ArticleMUSIC MARKETING | Applying The Pareto Principle (80/20 Rule) To Your SMM...
The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s...
View ArticleARTIST ADVICE | Realistic Music Publicity Goals for Your PR Campaign
As an independent musician, digital publicity can be a fantastic way to build the necessary online foundation to set yourself on a path towards success. But like much of digital marketing and music...
View ArticleARTIST ADVICE | CASE STUDY – Exactly How Much Money Do Viral Music Videos Make?
Ever wondered how much money a viral music hit makes – and where that revenue comes from? Here’s an infographic by FanDistro, a company who was recently reviewed on The Musician’s Guide, that explores...
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